Step 1 · Who are we selling to?
Who is our #1 customer?
Why this mattersYou can't sell to "everybody". Pick the ONE type of person who will be happiest buying our robots. Every ad, every post, every email is written for them.
Step 2 · Why should they care?
What problem are we solving for them?
Why this mattersPeople don't buy stuff. They buy solutions to problems. Pick the ONE we solve best. That becomes our headline everywhere.
Step 3 · Our secret weapon
What makes RoboKid different from Amazon?
Why this mattersPeople CAN buy robot kits on Amazon. So why buy from us? Pick the ONE reason that's most true. This is our "unfair advantage".
Step 4 · Where to find them
Pick 2 places our customer scrolls every day
Why this mattersFish where the fish are. If our customer never opens TikTok, don't post there. Pick your top TWO — that's where our first ads go.
Step 5 · The big promise
In one sentence — what do we promise?
Why this mattersThis one sentence is our headline, our IG bio, our first line of every ad. Write it like you're telling a friend at school what RoboKid does. Simple wins.
Step 6 · The launch offer
Pick a "first 100 customers" deal
Why this mattersNobody buys from a brand-new store unless there's a reason to try today. This is our "first-order" reason. Real offer. Small. Doable.
Step 7 · The first 3 posts
Which 3 videos does Nishanth film first?
Why this mattersYou have to post BEFORE ads. Pick 3 videos that show real building. Film them this week. No script — just Nishanth being Nishanth.
Step 8 · The starter budget
How much do we spend the first 30 days?
Why this mattersYou don't need a big budget to start. But you need SOME. This is how much Dad approves for month 1. We measure results and grow only if it works.